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To some extent, ASUS is a sufferer of its personal success: it gave the budget tablet category a boost with the unique Nexus 7, and it now faces a legion of opponents in that house. The company is taking a two-step strategy to sustaining its relevance. The brand new Nexus 7 tackles the upper finish, with prime-tier specs that embody a 1080p display and wireless charging. Proper now, although, we're extra excited about ASUS' low-finish answer, the MeMo Pad HD 7. Whereas it's one of the cheaper name-model tablets at $150, it guarantees a few of the standard we usually expect from costlier merchandise. However is the HD 7 good enough to fend off other entry-stage tablets? And can it appeal to clients who'd be willing to pay the premium for a brand new Nexus 7'? Regardless of its identify, the MeMo Pad HD 7 bears little in widespread with the older 7-inch MeMo Pad. The nondescript black front and curvy profile are familiar, however ASUS has replaced the textured backing with a clean floor that is either matte on the darkish blue model, or glossy on the green, pink and white variations. Consider getting the HD 7 in white if you need to keep it pretty -- the back is prone to showing fingerprints and different smudges. ASUS' build high quality is reasonably solid too, although some slight creaking underneath pressure is sufficient to remind us that is an entry-level product we're dealing with. The HD 7 is comfy to hold, with plenty of grip and a average weight of 10.7 ounces (303.3g). It is also a compact device at 7.7 inches tall and 4.7 inches wide. That said, its 0.43-inch thickness makes it as chunky because the old Nexus 7 or the Hisense Sero 7 Professional. A better inspection reveals some conspicuous enhancements to the MeMo Pad components. The 1.2-megapixel entrance digicam and left-facet microSDHC slot remain in largely familiar locations, however there's now a slightly protruding 5-megapixel digicam (albeit and not using a flash) on the back. ASUS has changed the small mono speaker with a larger stereo unit. Curiously, ASUS has moved the micro-USB port from the underside to the highest, subsequent to the headphone jack and microphone; equipment made for the sooner MeMo Pad may not work right here. You need to discover a basic stand in the field, though. We're not massive followers of the buttons. Like its sibling, the MeMo Pad HD 7 places the power button and volume rocker on a again nook. They're simple to succeed in, but they're both hidden from sight and practically flat, making them laborious to identify by feel. Even now, we nonetheless occasionally must double-test what we're about to press to keep away from inadvertently placing the tablet to sleep. You additionally will not find many luxuries beyond those we have already talked about thus far. The HD 7 covers basic wireless with twin-band 802.11n WiFi and Bluetooth 4.Zero LE, but there isn't any NFC. There's additionally no hardware-based mostly video out, whether or not by way of HDMI (as on the Sero 7 Pro), MHL or SlimPort. ASUS does supply Miracast wireless display help as a consolation prize, nonetheless, so those with suitably fashionable TVs can skip the wires altogether. Like the sooner MeMo Pad, there's 16GB of constructed-in storage within the US model, 11.8GB of which is usable. When pill designers need to cut corners, show quality is steadily the first to go. Exhibit A: the lackluster display screen on the HP Slate 7. Thankfully, the MeMo Pad HD 7 does not fall into that trap. ASUS is using an IPS 1,280 x 800 LCD that produces correct colours and really broad viewing angles. The panel is even brilliant enough to use outdoors in some conditions. There isn't any question that we'd notice the Nexus 7's increased resolution in a direct comparison, however the HD 7's display is more than crisp sufficient for books, video games and movies. There are a number of quirks. Black ranges aren't excellent; you are more prone to see darkish gray than black in poorer lighting. The entrance glass is also glossier than we're used to, which didn't help our attempts to learn near a window, or exterior on a sunny day. Even so, the HD 7's screen does not really feel like a big compromise. Sound from the pill isn't quite so spectacular. The audio system are loud and largely distortion-free at excessive volumes, but their bass output won't compete with HTC's BoomSound. Furthermore, having each audio system so close to one another negates the advantages of stereo separation; you won't hear panning effects or the digital surround sound of the Nexus 7. It is simple to partly obscure the speakers in the middle of an enthusiastic gameplay session, for that matter. We'll still take the HD 7 over competitors with single-channel sound. It just looks like a missed opportunity, significantly when the Nexus 7's audio is so nicely completed. The MeMo Pad HD 7 faces a right away downside on the software program front. It's shipping with Android 4.2.1 at the very moment that another ASUS pill -- you guessed it, the Nexus 7 -- is launching with Android 4.3. While the new OS does not represent a night-and-day experience, it does supply perks like guest profiles, better OS-degree Bluetooth help and modular DRM that permits for 1080p Netflix streaming. Not that we mind much. The new MeMo Pad largely echoes the PadFone Infinity's delicate balance between stock Android and helpful customizations. Google's minimalist interface persists in the house display screen, app tray and multitasking, however there's quite a few useful ASUS-made options hiding just beneath the floor. The notification bar includes a fast Settings part to alter show brightness, wireless choices and different basics. Long-press the house button and you will get shortcuts to each core functions and favourite apps. Pinch the house display and there's access to residence display profiles. ASUS additionally has one in all the higher mini-app implementations we have seen; it reserves a devoted navigation key for entry to tiny tools like a browser, calendar and video player. The HD 7's software program isn't quite a one-for-one copy of what we saw within the PadFone, nevertheless. Hardware-specific options like Dynamic Show are gone, as you'd imagine, but we also noticed that Google Now's voice search has changed the sub-par ASUS Echo. Improvements are few, and principally come from the Android 4.2 refresh. Miracast sharing and lock screen widgets are Google's duty; ASUS, in the meantime, introduces both a wallpaper settings shortcut within the lock display as well as the choice to use Google's inventory notification bar. Some 4.2 features are sadly missing, reminiscent of Picture Sphere or Swype-inspired typing. All the identical, we're pleased with the new MeMo Pad's interface, which comes throughout because the refined refinement of a profitable components. Out of the field, the US variant of the HD 7 carries a mostly acquainted first-get together app layout. Among the extra sensible instruments, AudioWizard and ASUS Splendid let customers customise their sound and video profiles; ASUS Studio and ASUS Story organize images and create photograph collages; ASUS Artist provides basic drawing; MyLibrary provides a home for generic e-books; AppBackup and AppLocker keep app data secure and secure; ASUS To-Do, MyBitCast and SuperNote bring both reminders and media-enhanced notes. They're straightforward to use and helpful in the proper situations, though we solely seldomly had use for them ourselves. Now we have mixed thoughts on BuddyBuzz and ASUS WebStorage, although. BuddyBuzz's social community aggregation is more dependable than the final time we tried it, but it surely still has much less performance than the devoted apps for every service. Our US test unit also preserves assist for providers which are extra in style in China, corresponding to Plurk, Renren and Sina Weibo. As for ASUS WebStorage? We just like the service's free cloud space (16GB for one 12 months, 5GB after), backup features and collaborative Workplace modifying -- it's just nothing particular. Alternatives like Google Drive and SkyDrive provide similar cloud functionality with out being tied to 1 hardware vendor. There are just a few apps that have not made the minimize within the American model of the HD 7. It lacks the previously talked about ASUS Echo in addition to Birthday Reminder, PinPal (one other social networking aggregator) and Watch Calendar. ASUS indirectly compensates for those titles' absences by throwing in DRM support for primarily US-oriented streaming video services equivalent to HBO Go, Hulu Plus and Netflix. Mixed with the included Amazon Kindle and Zinio apps, there's enough to get house owners began without overwhelming them or chewing up a lot free house. MeMo Pad HD 7 does not do much to improve their popularity. Like the Nexus 7, the 5-megapixel, f/2.Four rear camera can produce sharp photos with vivid colours, however only if all the stars align; you will want reasonably vivid light, a low-distinction background and a gradual-moving subject. Life only generally gives these circumstances, in fact, and most of our pictures fall short of those from cameras on premium-priced tablets, like the Galaxy Notice 8.0 or iPad mini. We most frequently observed the poor dynamic vary, because the MeMo Pad tends to blow out highlights (akin to vibrant skies) and does not extract a lot element from shadows. The tablet has a tendency to clean out colours in these situations, too. While there may be autofocus, it sometimes misses a prominent topic and requires a faucet to get a correct lock. Reasonably fast topics tend to blur. And you will wish to rule out low-gentle photography usually: photographs are noisy, and there is no flash (like on the Sero 7 Pro) to bail you out. We did get some good pictures, primarily up-shut, but it is clear that the rear digital camera is more a bonus than a promoting level. The front 1.2-megapixel, f/2.Four digital camera faces related issues, although it is extra forgivable given the decrease normal for front cams. It is only actually current for the sake of video chats and the occasional selfie, and it does an adequate job so lengthy as you're not making an attempt to host Google Hangouts at nighttime. ASUS' digital camera software partly compensates for the lackluster output. The shot-to-shot instances are relatively fast in good lighting, and it's possible to shoot still images whereas capturing video. Whereas customization is basically limited to basics like publicity, ISO sensitivity and white stability, it's easy to find and change these settings on the fly. Our chief gripe is with the relatively crude approaches to particular features: the high dynamic vary mode overcompensates for dark subjects and produces a "burnt" look, whereas panoramas can seem barely jagged. If there's a powerful level to the pill's camera system, it's video. Recognized image quality points aside, the HD 7 captures 1080p video at a 18Mbps bitrate -- a lot increased than the Nexus 7's 12Mbps, and sufficient to produce sharp footage worthy of the "HD" label. You do have to look at how rapidly you pan the digicam, although. The wobble of the rolling shutter effect is visible should you spin the camera too rapidly, and the HD 7 doesn't always refocus correctly when subject distances change. Let's get the plain comparison out of the way in which: the MeMo Pad HD 7's quad-core, 1.2GHz MediaTek MT8125 processor is no match for the 1.5GHz Snapdragon S4 Pro in the Nexus 7. Paying extra for Google's official pill gets you a lot better efficiency throughout the board, especially in web browsing and graphics. Though some would lump each gadgets into the entry-degree category, they're ultimately in several leagues. So how does the HD 7 fare towards its more direct rivals, then? That's a more durable call. It's sooner than the twin-core Slate 7 in most respects, however it's typically outpaced by Tegra 3-primarily based tablets just like the Sero 7 Professional. Get a load of that looking efficiency in the SunSpider test, though: whether we used Chrome or the plain Browser app, the new MeMo Pad was noticeably faster than equally priced challengers. There weren't vital performance points basically use, either. Though we caught the very occasional stutter during an interface transition, the device did not really feel overburdened, even when operating mini-apps alongside their full-size siblings. Simply don't pick up the MeMo Pad if you're a gamer. Its variant on Imagination Technologies' PowerVR SGX544MP graphics is not as much as snuff for the latest 3D titles. While an older recreation like Riptide GP runs smoothly, modern releases like Real Racing 3 barely obtain playable body rates. Though we weren't anticipating a visible powerhouse, it's clear that the similarly priced Sero 7 Professional is a better choose if you are willing to make a couple of sacrifices for some further 3D prowess. ASUS makes up for that deficiency through battery life. The corporate estimates 10 hours of runtime from the MeMo Pad HD 7's 15Wh battery, and certainly, our unit was almost precisely on goal. Our battery rundown check, which involves looping a 1080p video with the brightness set to 50 percent, ran for nine hours and 56 minutes. That's longer than every small tablet we have tried wanting the iPad mini. It's also far forward of the new Nexus 7, but there is a vital disclaimer here: the Nexus has a decidedly brighter LCD, so it could also be using extra backlight vitality at the identical setting. Suffice to say that the real-world longevity is at least as good. We managed a full day of intensive use that included shopping, social networking, snapping a few dozen photos and recording 5 short motion pictures. Much less demanding homeowners can get away with nearer to a day and a half of frequent use, and we suspect that when-a-day users might go every week between high-ups. It is just as nicely that the MeMo Pad lasts so lengthy, because it takes 4 hours to recharge from empty. We stated earlier that the MeMo Pad HD 7 and Nexus 7 do not actually exist in the same category, but we also know that some buyers will invariably examine the 2. And we'll be trustworthy: if you can afford the $230-plus for the Nexus 7, you may probably be happier with that in the long run. It is quicker, carries an exceptional show, runs Android 4.3 and has options for both 32GB of constructed-in storage and LTE. Its software upgrade strategy may even attraction to some. As a Nexus system, it's prone to get updates each sooner and across a longer time frame. Regardless of ASUS' good status for upgrading its non-Nexus devices in a well timed style, there's little doubt that Google's flagship will get these updates first. The MeMo Pad would not just have a price advantage: both microSD storage and software customizations work in its favor. It is not a transparent-cut victory for the Nexus, thoughts you. The MeMo Pad doesn't just have a value benefit: each microSD storage and software customizations work in its favor. For those who usually swap reminiscence playing cards or favor ASUS' modifications to Android, there is no direct substitute for those features. The cheaper pill even outperforms its counterpart in video recording, though we wouldn't purchase it solely for that purpose. There's additionally the query of the return on funding. If you do not plan to do more than read e-books, examine Fb or watch the occasional YouTube video, the Nexus 7 could also be overkill. As you'll have gathered from the evaluate up to now, we see the $one hundred fifty Sero 7 Professional as essentially the most straight comparable opponent. Hisense ships it with a paltry 8GB of constructed-in capability, however it is otherwise a robust contender between its quicker graphics and the inclusion of perks like HDMI, microSD expansion and a camera flash. Those that would like to get nearer to inventory Android may even get their fix here. If you are not massive on gaming, although, the MeMo Pad is arguably the better purchase with its increased storage and longer battery life. If anybody walks out of this battle with a black eye, it's HP and Samsung. The Slate 7 is a tad cheaper at $140, however it is to date behind on display high quality, performance and storage that we can't truthfully suggest it. Meanwhile, the $200 Galaxy Tab 3 7.0 is simply too expensive. You'd should be a dedicated fan of Samsung's TouchWiz interface to choose the Galaxy Tab over the cheaper, more powerful MeMo Pad. New Nexus 7 vs. Make no mistake: ASUS isn't working miracles. The MeMo Pad HD 7's blended efficiency, mediocre cameras and minor design issues remind us that the tablet is constructed to reach a sure worth level. If you are in search of one of the best that ASUS has to offer this 12 months, you will still want to think about the Nexus 7 or wait for the Transformer Pad Infinity. Nonetheless, we will not assist however suppose that the corporate has delivered a pleasing surprise. The HD 7's battery life, show, software program and storage are all above-common in the price range realm; for $150, ASUS' pill supplies an expertise that some firms can't handle in gadgets that cost $200 or extra. There's a good probability that some will prefer the Sero 7 Pro's processor or Samsung's acquainted software, but the remainder of us needs to be effectively-served by what the MeMo Pad HD 7 has to supply. Edgar Alvarez contributed to this evaluation. All products advisable by Engadget are chosen by our editorial group, independent of our father or mother firm. Some of our stories embody affiliate hyperlinks. If you purchase something by one of those hyperlinks, we could earn an affiliate fee. If you treasured this article so you would like to obtain more info pertaining to kindly visit our page.

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